Although I have never really been able to stand on a skateboard myself, I've always been a big fan of the clothes; they're stylish, comfortable and most importantly they're durable. The HUF 2010 Spring lookbook showcases the skate company's new line in the streets on New York City.
The look combines patterned collared shirts and striped hoodies with dark denim that has been a classic look of the skate culture for years, yet never grows stale. The HUF 2010 Spring lookbook displays clothes that will look great in the park and in the pub.
Checkered Skateography
The HUF 2010 Spring Lookbook Grinds Through the Big Apple
Trend Themes
1. Skate Culture Fashion - There is an opportunity to disrupt the fashion industry with designs tailored to the skate culture audience.
2. Streets as Fashion Runs - The streets as a design motif have not been fully explored yet and offer disruption opportunities in the fashion industry.
3. Comfortable Fashion - There is a potential disruption opportunity to create fashionable clothing with a focus on comfort.
Industry Implications
1. Fashion - Fashion brands can disrupt by creating unique designs and comfortable clothing for the skate culture audience.
2. Apparel - Apparel companies can tap into the street design motif and create unique clothing that resonates with a younger demographic.
3. Skateboarding - Skateboarding companies can cross-promote their products with fashion brands that cater to the skate culture audience.