The burgeoning China-based technology brand is looking to take over the market when it comes to fitness trackers with the announcement of the new Huawei Band 2 and Band 2 Pro. Equipped with PMOLED screens, the fitness trackers are compatible with both iOS and Android devices, while sporting a 5 ATM waterproof rating.
The fitness trackers feature a 100 mAH battery and come in three color options including red, black and blue. The devices are able to provide TruSleep tracking capabilities along with Running Coach and GPS connectivity to keep users as agile as possible.
The Huawei Band 2 and Band 2 Pro have been announced but details regarding price and official launch have not yet been released.
Telecom Brand Fitness Trackers
The Huawei Band 2 and Band 2 Pro Track Sleep, Training and More
Trend Themes
1. Fitness Tracker Innovation - Opportunity for disruptive innovation in the fitness tracker market with advanced features like TruSleep tracking and Running Coach.
2. Cross-platform Compatibility - Opportunity for disruptive innovation in wearable technology by creating fitness trackers that are compatible with both iOS and Android devices.
3. Waterproof Fitness Trackers - Opportunity for disruptive innovation in the fitness tracker industry by developing more waterproof fitness tracker options, like the Huawei Band 2 and Band 2 Pro with a 5 ATM waterproof rating.
Industry Implications
1. Fitness Tracker - Opportunity for disruptive innovation in the fitness tracker industry by integrating advanced sleep tracking capabilities like TruSleep and offering personalized training features like Running Coach.
2. Wearable Technology - Opportunity for disruptive innovation in the wearable technology industry by creating fitness trackers that are compatible with both iOS and Android devices, catering to a wider customer base.
3. Waterproof Technology - Opportunity for disruptive innovation in the waterproof technology industry by developing more advanced waterproof fitness tracker options, like the Huawei Band 2 and Band 2 Pro with a 5 ATM waterproof rating.