Getting tech fans all riled up, and teasing them with its latest launch campaign techniques, the new HTC One 2014 handset is about to hit shelves very soon, and we're all super excited about the reveal.
The company will be revealing the HTC One 2014 to both the public, and media on March 25 in London, and New York. Taking a leap with their new marketing technique, HTC is trying something new: leaving the consumer to decide how they feel about a phone before the reviewers get to them. This technique is golden because the new launch follows in the footsteps of the hugely popular HTC One series.
This brave marketing, and individualism will pay off for HTC, and probably start a trend of manufacturers adopting the same technique.
Hyped Handset Campaigns
The World Anxiously Awaits for the New HTC One 2014 Reveal
Trend Themes
1. Consumer-led Launches - HTC's consumer-led launch technique promotes individualism and may inspire other manufacturers to follow suit.
2. Interactive Marketing - The use of interactive marketing campaigns by HTC creates excitement and buzz around their new product launch.
3. Anticipation Marketing - The hype surrounding the new HTC One 2014 release builds excitement and anticipation among consumers.
Industry Implications
1. Technology - The technology industry benefits from the use of innovative marketing techniques, such as HTC's interactive campaign.
2. Advertising - The advertising industry can expect to see a shift towards more consumer-led campaigns inspired by HTC's launch technique.
3. Consumer Electronics - The launch of the new HTC One 2014 smartphone marks a trend in consumer electronics of creating buzz and excitement through anticipation marketing.