Every Street Fighter fan knows that entering the button combinations down, up and punch unleashes a fireball out of Ryu and Ken's hands known as the Hadouken, but this HowDoYouDoKen comic parodies that infamous game move by showing what would happen if the fighting technique was accidentally used inside of a grocery store.
The HowDoYouDoKen comic starts off innocuous enough with Street Fighters Ryu and Ken passing each other at a grocery store. Ryu then mistakenly asks, "HowDoYouDoKen?" which unleashes a fireball from his hands and into Ken's face. After quickly realizing his mistake, he asks, "Sorryyouken", which unleashes another famous Street Fighter move which launches the character into an aerial fire uppercut.
Implications - Consumers enjoy parody products because it offers them new content while reinvigorating their interest in the original product. Corporations can achieve a similar effect with self-deprecating promotional campaigns.
Street-Fighting Comic Parodies
The HowDoYouDoKen Comic Mimics Ryu's Famous Sound Bite
Trend Themes
1. Parody Products - Parody products offer consumers new content while reinvigorating their interest in the original product.
2. Self-deprecating Promotional Campaigns - Corporations can achieve a similar effect as parody products with self-deprecating promotional campaigns.
3. Comics in Unlikely Settings - Using popular game characters in unconventional settings, such as a grocery store, can create humorous and engaging content.
Industry Implications
1. Gaming - The gaming industry can explore new avenues for engaging with fans through parody comics and unconventional settings.
2. Entertainment - The entertainment industry can leverage parody products and self-deprecating promotional campaigns to revitalize interest in existing franchises.
3. Marketing and Advertising - Marketers and advertisers can learn from the success of parody products and self-deprecating promotional campaigns to create engaging and memorable content for their clients.