Although this is not how sushi is actually made, this commercial does a great job of liberally interpreting how it could be made—if it were human and covered in colored paint.
Regardless of the ridiculousness of the premise of this sushi commercial, it does induce laughter even if it may confuse some. Consumers are bound to talk over this ad, which is exactly what the creators had in mind and that is precisely what makes for a successful campaign, no doubt.
Interpretive Food Ads
This Strange Ad Humorously Explains ‘How Sushi is Made'
Trend Themes
1. Humorous Food Ads - Businesses can disrupt the food advertising industry by using humor as a way to engage customers.
2. Creative Food Interpretations - There is an opportunity for businesses to be creative with how they interpret the creation of food, injecting fun and humor into their marketing strategies.
3. Viral Food Marketing - Using absurd interpretations of how food is made can lead to viral marketing campaigns that generate conversation and buzz among consumers.
Industry Implications
1. Food Advertising - The food advertising industry can adopt humor as a way to engage consumers and generate buzz, leading to more successful campaigns.
2. Food and Beverage - Businesses in the food and beverage industry can inject creativity and humor into their marketing strategies, differentiating themselves from competitors and catching consumers' attention.
3. Marketing and Advertising - Marketing and advertising professionals can learn from the success of humorous and creative food advertisements, and apply these tactics to other industries and campaigns.