Now two years old, this classic Pepsi ad is an entertaining side track from hunting new trends. It's fun because it shows the power of celebs in the world of trend setting (even though it is a bit exadurated).
Pepsi ads usually star the biggest celebrities at the time, such as Michael Jackson, Jessica Simpsons and more. In this TV-ad first aired at SuperBowl in 2005, now circulating in cyber space, Pepsi makes fun of this method, showing how P. Diddy makes a diet-Pepsi truck a cool trend by accident. After all, he is cool and everything he rides (and drinks) must be cool as well.
It's a funny ad, and there are hardly any cans or bottles visible in the ad. Check it out. I mean, who wouldn't want to drive a diet-Pepsi truck (hehemm)?
ps. I specially like the last truck!
2005 Flashback
P Diddy Pepsi Ad Shows Power of Celeb Trend Setting
Trend Themes
1. Celebrity Endorsements - Opportunity to leverage influential celebrities to promote products and services.
2. Humorous Advertising - Potential to create memorable and entertaining ads that can help elevate brand recognition.
3. Viral Content Creation - Creating shareable content that can gain momentum and reach a broader audience.
Industry Implications
1. Food and Beverage - Industry that can leverage celebrity endorsements in advertising campaigns to drive increased sales.
2. Marketing and Advertising - Industry that can leverage humor and viral content to create engaging and memorable ads that resonate with audiences.
3. Entertainment - Industry that can utilize celebrity influencers to create buzz around upcoming movies, TV shows and music releases.