The Houseplant cannabis brand is a new Toronto-based company that is a result of a collaboration between actor Seth Rogen and screenwriter Evan Goldberg. The endeavor is an example of how a personal brand can morph into a legitimate business. Both personalities had a hand in the creation of the cult-favorite stoner film 'Pineapple Express,' which will undoubtedly serve as a catalyst that drives consumers to the Houseplant cannabis brand.
To kickstart this entrepreneurial adventure, Seth and Evan join forces with Canopy Growth Corp. who owns 25 percent of the new business and satisfies the role of a venture partner. The brand's famous founders, on the other hand, are careful to make the distinction that they are not paid spokespeople. In its essence, the Houseplant cannabis brand is yet another example of celebrity-turned-CEO.
Celebrity-Backed Cannabis Brands
Seth Rogen & Evan Goldberg Initiate the Houseplant Cannabis Brand
Trend Themes
1. Celebrity Cannabis Brands - More celebrities are getting involved in cannabis branding, creating opportunities for disruptive innovations in branding and marketing strategies.
2. Personal Brand Entrepreneurship - Personal brands are increasingly morphing into legitimate businesses, providing opportunities for disruptive innovations in business models and partnerships.
3. Cannabis Industry Partnerships - Partnerships between celebrities and established cannabis companies like Canopy Growth Corp. are on the rise, creating opportunities for disruptive innovations in distribution and production channels.
Industry Implications
1. Cannabis - The cannabis industry is experiencing a wave of celebrity involvement, creating opportunities for disruptive innovations in branding, marketing, distribution, and production channels.
2. Entertainment - Celebrities are increasingly leveraging their personal brands to launch businesses in various industries, creating opportunities for disruptive innovations in business models and partnerships.
3. Consumer Goods - The Houseplant cannabis brand is an example of celebrities venturing into the consumer goods industry, creating opportunities for disruptive innovations in product development and pricing strategies.