HBO Max is promoting the launch of its new 'Game of Thrones' prequel series 'House of the Dragon' by launching an augmented reality app dedicated to the series called 'House of the Dragon: DracARys.' The new series is based on George R.R. Martin's 2018 book 'Fire & Blood' and is set to follow the noble Targaryens family.
The new AR-powered app has been designed to let users raise their own virtual dragons, which will be unique to every user in appearance and personality. In addition, users will be invited to learn to speak Valyrian, which can then be used to command their dragons.
"With [the app] we have built the most personalized, responsive, virtual creature to ever live on your phone, brought to life in the latest augmented reality technology," said Victor Pineiro, director of digital innovation at HBO Max.
Pet Dragon AR Apps
HBO is Set to Launch New 'House of the Dragon: DracARys' AR App
Trend Themes
1. Dragon AR Applications - There is an opportunity for companies to develop their own AR-powered apps that allow users to interact with virtual dragons.
2. Personalized AR Experiences - Businesses can explore the concept of creating personalised, responsive and AR-powered apps to meet individual customers’ unique interests and preferences.
3. Language Learning AR Applications - Disruptive innovation opportunities exist for developing AR-powered language learning apps that leverage immersive language learning techniques to allow users to learn and practice new languages in a fun and engaging way.
Industry Implications
1. Entertainment Media - The entertainment media industry can explore using AR apps to promote and/or extend the reach of their content.
2. Mobile Applications - There are opportunities for the development of AR-powered mobile applications that make use of the user's phone camera and sensors to create immersive experiences.
3. Language Education - Development of AR-powered language education applications to aid immersive language learning and making learning fun and engaging.