Avocados From Mexico's digital House of Goodness will soon be a destination that avocado lovers can physically step foot in at SXSW 2023. This activation is set to take the form of a multi-sensory space with interactive experiences like food sampling, photo opportunities and the chance to listen to live music from local artists.
At the Good Times Patio, there are games to play, and The GuacBot Fortune Teller offers a glimpse of the future from an optimistic artificial intelligence. Fans of fashion will enjoy virtually trying on clothes at The Magic Mirror and mixed-reality glasses promise to put people in touch with "the origin of avocados in a whole new way."
For foodies, there will be "walking tacos" topped with fresh guac provided by Ranch Hand Catering, as well as a limited-edition Sprinkles pecan-studded banana cupcake filled with a dulce de leche core and topped off with a zesty dark chocolate avocado cream cheese frosting.
Avocado-Centric Pop-Ups
Avocados From Mexico's House of Goodness is Coming to the Real World
Trend Themes
1. Experiential Marketing - Creating a multi-sensory space for avocado lovers and using interactive experiences and games to engage visitors
2. Mixed Reality - Integrating mixed reality technology to offer visitors a unique and immersive experience
3. AI-enhanced Fortune Telling - Introducing an AI-powered fortune teller that can give visitors an optimistic glimpse into their future
Industry Implications
1. Food and Beverage - Innovating in-store experiences for foodies and incorporating interactive elements to engage customers
2. Fashion Retail - Introducing a virtual dressing room technology for fashion designers to showcase their latest collections
3. Live Music Events - Creating interactive music events that bring together local artists and provide unique experiences for their audiences