Hourglass' Equilibrium collection marks the brand's venture into skincare, presenting a line that offers the consumer products designed to advance one's skin health.
The idea of a skincare routine is an important one for many consumers, and this collection features five products which can be seamlessly introduced into that routine. The products range from sunscreens to eye balms, representing all stages of the skincare process. The Rebalancing Cream Cleanser helps maintain the skin's PH balance while rejuvenating the surface, meanwhile the Restoring Essence is a toner that soothes and calms redness. The lineup also consists of an eye balm that can be applied after one has washed their face. For the morning, the brand introduced a sunscreen with SPF 30.
Skin-Focused Product Launches
Hourglass' Equilibrium Collection Features Five New Products
Trend Themes
1. Skin Health Product Lines - The trend of makeup brands launching skincare lines is disrupting the skincare industry.
2. PH Balancing Products - The trend of PH balancing products in skincare routines is disrupting traditional cleansers and toners.
3. Sunscreen Variety - The trend of sunscreens beyond the basic SPF is disrupting the sunscreen industry.
Industry Implications
1. Cosmetics - Cosmetics industry players are being disrupted by new skincare trends.
2. Skincare - Consumers are seeking innovative skincare solutions from traditional makeup brands.
3. Sunscreen - Sunscreen industry players are being disrupted by demand for elevated SPF and more versatile formulations.