The consumer is certainly not left wondering if this hourglass cereal packaging contains diet-friendly food, for the very shape of the sachet appears to have a cinched waist. Student designer Arthur Lebsack took up the task of creating a breakfast branding strategy for 30-year-old women with children, coming up with an idea that taps into a common issue.
Young mothers are so busy with their little ones that they often don't have time to make good quality meals. Consequently, they turn to unhealthy fast food options that keep their baby weight on. The concept of these Diet Set Instant Cereal packets is single-serving morning meals that require just milk or water poured in. They can be taken to work or gobbled up on the go, feeding a health-conscious woman's peace of mind that she will have a slim middle – both through the packaging and the recipe.
Curvy Breakfast Branding
Hourglass Cereal Packaging Communicates a Slimming Effect for Consumers
Trend Themes
1. Healthy Convenience Foods - Opportunity for creating single-serving, nutritious breakfast options that cater to busy individuals looking for quick and healthy meals.
2. Targeted Packaging Design - Potential to develop packaging strategies that visually communicate the desired benefits of a product and resonate with specific consumer demographics.
3. Personalized Diet Products - Room for innovation in creating customized diet products that address the unique needs and preferences of individuals, such as portion control and easy preparation.
Industry Implications
1. Food and Beverage - Incorporating the concept of convenient, healthy breakfast options into the food and beverage industry, particularly targeting busy individuals and health-conscious consumers.
2. Packaging Design - Opportunity for designers to explore creative approaches in packaging design that effectively communicate product benefits and resonate with specific target markets.
3. Health and Wellness - Development of personalized diet products and strategies that prioritize individual needs and preferences, catering to the growing demand for health and wellness solutions.