Drake's latest sneaker designs are a collaborative project between his brand NOCTA and Nike, arriving in the form of the Hot Step 2 silhouette. It is a sequel to the duo's previous design, which was the Hot Step Air Terra -- this was a hybrid design that drew elements from the Jordan 14, the Air Terra Humara, and the Air Max.
The Hot Step 2 takes a big step as it boasts a much thicker silhouette, inspired by Air Max details. The upper has a rippled detail in a bright orange tone before being accented with contrasting chrome details for a shining finish. Logos that nod to both Nike and NOCTA makes its way subtly throughout the shoe.
Vibrant Orange Textural Sneakers
NOCTA and Nike Present a Hot Step 2 Sneaker in Total Orange
Trend Themes
1. Thicker Silhouette Sneakers - Embracing a thicker silhouette inspired by Air Max details for a bold and stylish statement.
2. Rippled Detail Footwear - Incorporating rippled details in bright colors to add texture and visual interest to footwear designs.
3. Collaborative Brand Logos - Subtly integrating logos from multiple brands into product designs for a unique and branded aesthetic.
Industry Implications
1. Footwear Manufacturing - Exploring innovative design elements like thicker silhouettes and rippled details to create visually appealing and trendsetting footwear.
2. Fashion Collaboration - Leveraging collaborations between brands to incorporate diverse design elements and logos, creating exclusive and highly coveted products.
3. Branding and Marketing - Utilizing collaborative brand logos as a strategic branding tool to differentiate products and appeal to a wider audience.