Agent Provocateur, the British multinational lingerie retailer, has debuted its Spring/Summer 2022 collection named 'Hot Desking.' This collection is designed for professional women who want to feel powerful and sensual, while also feeling intimately playful. This collection celebrates successful, working women in office scenarios, which led to the creation of the Hot Desking name.
The Hot Desking collection was not designed around the male gaze, though, and was rather created to showcase the female gaze through celebrating powerful women "at the top of their game." The collection includes pieces in a variety of color palettes such as 'Rainbow,' 'Sunflower Yellow,' black, pink, and blue. The pieces are designed to compliment a variety of silhouettes while drawing attention to sensual features and curves around the body.
Office-Themed Lingerie Collections
Agent Provocateur Launched the Hot Desking Collection for SS22
Trend Themes
1. Office-themed Lingerie - The trend of creating lingerie collections inspired by office attire and themes can disrupt the fashion industry by targeting a new market segment.
2. Female-gaze Fashion - A growing trend in the fashion industry, creating clothing and lingerie collections that celebrate the female gaze rather than the male gaze, presents an opportunity for disruption and innovation in fashion design and marketing.
3. Intimate-playful Apparel - Designing intimate apparel that blurs the lines between playful and sensual, like the Hot Desking collection, presents opportunity for disruption in the lingerie industry by appealing to a wider spectrum of customer preferences.
Industry Implications
1. Fashion - The fashion industry has the opportunity to embrace the trend of intimate apparel inspired by office themes and challenge traditional gender norms in design and marketing for lingerie.
2. Marketing - The Hot Desking collection serves as an example of how marketing can celebrate diversity, inclusivity and empower women, which could lead to more disruptive and innovative marketing campaigns in industries outside of fashion.
3. Retail - Creating lingerie collections that target specific market segments, like working women, can provide new opportunities for revenue growth and innovation in the retail industry.