Designer Horoyuki Fujita unveils his latest work through his fashion label JIEDA -- the seasonal collection prepares itself for Fall/Winter 2020. The range was showcased on the runways of Milan Fashion Week and features looks inspired by Fujita's experiences and emotions during his travels throughout Europe and the Middle East.
The foundational looks are rooted in a retro athletic design language, similar to its previous work. The main highlight includes the textural fabrication and tonal quality that Fujita experienced through the travels. The collection is described as to exude a "mature style and youthful intent." Some of the standout items in the range include the matching sets that are adorned in all-over patterning featuring denim, monochromatic hues, plaid, and gingham.
Culture-Blending Fall Apparel
Horoyuki Fujita's JIEDA Label Explores Different Cultures for FW20
Trend Themes
1. Culture-blending Fashion - Fashion labels can embrace cultural diversity and blend it with traditional design elements to create unique and exciting collections.
2. Travel-inspired Collections - Designers can draw inspiration from their travels to create collections that reflect their experiences and emotions.
3. Textural Fabrication - Innovative use of fabric textures and tonal qualities can elevate clothing design and create a sense of luxury.
Industry Implications
1. Fashion and Apparel - The fashion industry can embrace cultural diversity to create unique collections that appeal to customers looking for innovative and exciting designs.
2. Travel and Tourism - Travel and tourism companies can promote destinations as sources of inspiration for fashion designers and encourage more creative collaborations between the two industries.
3. Textile Manufacturing - The textile manufacturing industry can explore new techniques for creating textured fabrics that can be used in innovative and high-end fashion designs.