California-based Anderson Valley Brewing Company has made a name for itself by crafting marvelously unique and delicious lagers and ales for around 35 years now, and the brewery is poised to further its reputation with the launch of its new Double IPA.
This Double IPA, which comes in at a solid 8.8% ABV (alcohol by volume), is being launched as part of Anderson Valley's Rotational IPA series. Inspired by the West Coast IPA format, this particular brew is unabashedly hop-forward, whilst also being balanced out by arboreal aromas as well as fruity notes of apricot and citrus.
"The Double IPA features a generous helping of hops and a full fresh profile, perfect for the arrival of warmer weather in the spring," noted Anderson Valley's president Kevin McGee.
The beer is sold April through June in six-packs of 12-ounce cans.
Hop-Heavy Double IPAs
This IPA Combines Hints of Light Pine With Fruity Tropical Notes
Trend Themes
1. Hop-heavy Double Ipas - Craft breweries can capitalize on the growing trend of hoppy double IPAs by experimenting with unique flavor combinations and seasonal offerings.
2. Rotational IPA Series - Microbreweries can engage customers by creating rotating IPA series that offer novelty to the customers with every new release.
3. Seasonal Beer Offerings - Breweries can take advantage of consumers' seasonal preferences and brewing special editions of their popular beers to boost sales.
Industry Implications
1. Craft Beer - Craft beer breweries can take advantage of the growing demand for hop-heavy double IPAs and experiment with novel flavors and ingredients to stay relevant.
2. Microbreweries - Microbreweries can gain a competitive edge by offering rotating IPA series, which can attract customers and keep the menu fresh and exciting.
3. Alcohol Beverage - The alcohol beverage industry can take advantage of the consumer's seasonal preference by brewing and marketing special editions of popular beers and beverages.