'Hopes End' is the name of an red wine blend that is made with grapes from across South Australia. As such, the product's branding plays up the spirit of adventure that the wine embodies, which is something that the brand knows will be of interest to Millennial drinkers. The story that the dark wine tells dates back to London in 1886, where a few courageous people took to the sea in search of a new way of life and found themselves on what is now known as South Australia.
As far as the wine blend itself, it is made with Shiraz, Grenache and Malbec grapes, which is said to offer "notes of forest fruit jam, vanilla with subtle oak, a hint of chocolate and a velvety, smooth finish."
Boldly Blended Wines
'Hopes End' is a Millennial-Targeted South Australian Red Wine Blend
Trend Themes
1. Blended Wines - Disruptive innovation opportunity: Explore new flavor combinations and techniques for creating unique blended wines.
2. Millennial-targeted Products - Disruptive innovation opportunity: Develop branding and marketing strategies that appeal specifically to Millennial consumers.
3. Historically-inspired Branding - Disruptive innovation opportunity: Incorporate storytelling and historical elements into product branding to create an immersive and engaging consumer experience.
Industry Implications
1. Wine Industry - Disruptive innovation opportunity: Utilize innovative grape combinations and production methods to create new and exciting wine blends.
2. Beverage Industry - Disruptive innovation opportunity: Develop unique and targeted products that cater to the preferences and interests of Millennials.
3. Creative Branding and Marketing Industry - Disruptive innovation opportunity: Help brands incorporate storytelling and historical inspiration into their branding strategies to create a stronger connection with consumers.