The Hood By Air SS13 collection is yet another line that bridges the gap between streetwear and high-end fashion. While it may seem like it leans more to the former than the latter, that is simply because the designers haven't lost touch of their roots. With its cult following, that would be detrimental to the label. Clearly founder Shayne Oliver knows that.
Comprised of tees, hoodies and crewnecks, the Hood By Air SS13 collection concentrates on the brand's signature black and white combination. Full of bold and minimalist graphics, the edgy looks are played up in its accompanying lookbook with goofy faces by the model.
While the label recently revealed its collaboration line with Corgi at Selfridges Car Park, the Hood By Air SS13 collection will appease fans until those pieces are released.
Goofy Face Lookbooks
The Hood By Air SS13 Collection is Full of High-End Streetwear
Trend Themes
1. High-end Streetwear - Opportunity for designers to bridge the gap between streetwear and high-end fashion, appealing to a wider audience.
2. Bold and Minimalist Graphics - Chance for brands to create edgy looks with bold and minimalist graphics, appealing to a younger demographic.
3. Collaboration Lines - Potential for brands to collaborate with other companies to create unique and desirable collections.
Industry Implications
1. Fashion - Opportunity for fashion brands to explore the high-end streetwear market and incorporate bold and minimalist graphics.
2. Design - Chance for designers to create innovative collections that bridge the gap between streetwear and high-end fashion.
3. Retail - Potential for retailers to carry collaboration lines and capitalize on the popularity of unique and limited-edition collections.