Better Gift Shop works in collaboration with Vault By Bans to work on a collection that celebrates the Hong Kong Kung Fu Club. The collective range is highlighted by two footwear options and draws inspiration from Better Gift Shop's own storefront.
The capsule is led by the Style 36 VLT sneaker and it is made with bolt Forest Green tones as a nod to the Toronto building as it sits on top of a marshmallow midsole base at the bottom. The Half Cab VLT sneaker is made with long-hair suede at the base foundation in a Burgundy tone paired with Pewter colors as well to create a color-blocking aesthetics -- this nods to the storefront gates of the space.
Kung Fu-Themed Sporty Capsule
Better Gift Shop Celebrates the Hong Kong Kung Fu Club with Vans
Trend Themes
1. Kung Fu-themed Fashion - There is potential for more collaborations between fashion brands and martial arts clubs, as fans look to incorporate their interests into their wardrobe.
2. Color Blocking Footwear - Incorporating multiple color tones into footwear designs could be a way for brands to create unique and eye-catching products.
3. Collaborations with Local Businesses - Working with local businesses and landmarks can add a personal touch to a product and help promote the culture of a specific location.
Industry Implications
1. Fashion - Fashion brands could explore collaborating with local businesses and incorporating specific cultural references into their designs.
2. Footwear - Footwear brands have an opportunity to experiment with unique color blocking designs to create standout products.
3. Martial Arts - Martial arts clubs could potentially collaborate with fashion brands to create merchandise that reflects their specific discipline.