In an effort to raise awareness about the diminishing honeybee population, a French art collective created a finance-focused educational exhibit. Parti Poetique established La banque du miel -- or The Honey Bank -- to teach people about the startling decrease of the honeybee population and what that means for food security.
The art installation allows people to invest in the future of bees by giving them the opportunity to open a savings account where they put in real funds and get honey in return. Parti Poetique is also using the clever tagline 'Time is Honey.'
Participation is open to anyone who visits The Honey Bank in person. Locations exist throughout Europe, including Bordeaux, Paris, London, The Hague and Geneva.
Awareness-Raising Bee Exhibits
The Honey Bank Lets People Invest in the Honeybee Population
Trend Themes
1. Awareness-raising Bee Exhibits - Creating interactive exhibits that raise awareness about the declining honeybee population and promote action to support their survival.
2. Impact-investing - Encouraging individuals and organizations to invest in environmental and social causes for both financial return and social or environmental benefit.
3. Consumer Education Campaigns - Educating consumers on the importance of bees and encouraging them to take action to support the honeybee population through interactive marketing campaigns.
Industry Implications
1. Art and Culture - Transforming artistic and cultural experiences into awareness-raising and educational initiatives that promote positive social and environmental change.
2. Sustainability and Agriculture - Incorporating sustainable and environmentally-friendly practices into agriculture to support the survival of the honeybee population, including organic farming and the use of native flowers and plants.
3. Finance and Investment - Creating new investment strategies around impact-investing, socially responsible investing and crowdfunding for environmental and social impact projects, including those that benefit the honeybee population.