There are countless examples of honey skincare and beauty products but 'bee yü' is a New Zealand-based luxury skincare brand that sets itself apart by using 100% pure Manuka honey from the region's own honey bees. The brand offers products like a face masque with bee venom and the bee yü Hydrating Day Creme, which features both bee venom and royal jelly.
Alongside manuka honey—which is revered for its antibacterial effects, as well as antiviral, anti-inflammatory and antioxidant benefits—bee yü uses active ingredients like bee venom to stimulate the production of collagen and elastin.
bee yü is dedicated to supporting future bee populations and its sister business, Buzzstop Bee Education Centre, is a place for people to learn about bees, honey and hives, as well as spin and taste their own honey.
Glow-Boosting Honey Skincare
bee yü's Products Create a Luminous Complexion with Manuka Honey
Trend Themes
1. Honey Skincare Products - Disruptive innovation opportunity: Develop honey skincare products that utilize different types of honey from various regions for unique benefits.
2. Use of Manuka Honey - Disruptive innovation opportunity: Create skincare products that incorporate Manuka honey's antibacterial, antiviral, anti-inflammatory, and antioxidant properties.
3. Bee Venom in Skincare - Disruptive innovation opportunity: Explore the use of bee venom in skincare products to stimulate collagen and elastin production.
Industry Implications
1. Luxury Skincare - Disruptive innovation opportunity: Integrate luxury skincare brands with sustainably sourced honey ingredients and support bee conservation.
2. Natural Skincare - Disruptive innovation opportunity: Develop a line of natural skincare products that prioritize the use of pure, organic honey as a key ingredient.
3. Eco-tourism and Bee Education - Disruptive innovation opportunity: Create experiential eco-tourism destinations that combine bee education centers with opportunities for visitors to taste and spin their own honey.