While most simple syrups are made from a base of sugar, Bee Local makes its honey simple syrup from a different natural sweetener.
The 'Honey Water,' as it is branded, is made with a base of raw and unfiltered American Wildflower honey, water from Oregon and sea salt. Some of the potential uses for this product include using it as a sweetener for coffee or tea or other beverages such as cocktails, smoothies and juices.
As many consumers are making concerted efforts to reduce or cut out the amounts of refined sugar that they are including in their diets, a versatile product like this that's made with an alternative natural sweetener is appealing to many.
Honey Syrup Sweeteners
Bee Local Brands Its Honey Simple Syrup as 'Honey Water'
Trend Themes
1. Natural Sweeteners - The use of alternative natural sweeteners is on the rise, offering a disruptive innovation opportunity for food and beverage companies.
2. Reduced Sugar Products - The demand for reduced sugar products is increasing, creating an opportunity for companies to develop innovative sweetening solutions with lower sugar content.
3. Alternative Syrups - The market for alternative syrups, such as honey-based syrups, is expanding, presenting an opportunity for companies to introduce unique and flavorful options.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the use of natural sweeteners in their products to meet the growing consumer demand for healthier options.
2. Health and Wellness - The health and wellness industry can tap into the trend of reduced sugar products by offering innovative solutions that cater to health-conscious consumers.
3. Ingredient Suppliers - Ingredient suppliers can capitalize on the demand for alternative syrups by providing unique sweetening options to food and beverage manufacturers.