The honey products offered by the beekeeper Thodoris Kafadaris had their branding designed by the creative agency 'S & Team.'
After spending time learning about beekeeping and becoming somewhat of an expert in the field, Kafadaris decided to start making and selling his own honey products. From his beekeeping practice and his research into the species' habits he learned that "the average worker bee produces one gram of honey" in its entire lifespan. This means that it takes 12 bees to create just one teaspoon of honey, and so Kafadaris' decided to name his honey products 'Twelve Bees.' The products are packaged in simple glass jars with minimal branding and rustic labels.
This honey brand uses the research and understanding of bees to offer a high quality product to consumers.
Understated Honey Jars
The Idea Behind this Honey Product Reflects Bees' Lifespans
Trend Themes
1. Sustainable Packaging - Opportunity for disruptive innovation: Design eco-friendly and minimalist packaging solutions for food products that reduce waste and appeal to environmentally-conscious consumers.
2. Bee-inspired Products - Opportunity for disruptive innovation: Create a range of products that are inspired by bees, leveraging their unique characteristics and behaviors to offer innovative solutions in various industries.
3. Brand Storytelling - Opportunity for disruptive innovation: Develop compelling brand stories that connect with consumers on an emotional level, creating a strong brand identity and fostering loyalty.
Industry Implications
1. Food & Beverage - Opportunity for disruptive innovation: Explore the use of unconventional ingredients or production methods to create unique, high-quality food and beverage products that stand out in the market.
2. Packaging - Opportunity for disruptive innovation: Rethink traditional packaging designs and materials, focusing on simplicity, sustainability, and functionality to meet the changing needs and preferences of consumers.
3. Beauty & Personal Care - Opportunity for disruptive innovation: Develop bee-inspired beauty and personal care products, harnessing the beneficial properties of honey and other bee-derived ingredients for natural and effective skincare solutions.