Starbucks' spring menu introduces the Honey Oatmilk Latte, which is being launched alongside Oatly oat milk nationwide. The new beverage can be enjoyed hot or iced and it combines Starbucks Blonde Espresso with creamy oat milk, honey and a toasted honey topping.
Oat milk is the fourth kind of non-dairy milk that is now available to customers in the United States, joining existing options like soy, coconut and almond milk. As customers seek out a variety of plant-based options, they are looking for high-quality choices that are smooth, richly textured, foamy and complementary of a variety of coffee beverages. Oat milk has inspired a few other of the new spring beverages that are being introduced at Starbucks this season.
Honeyed Oat Milk Lattes
Starbucks' Honey Oatmilk Latte Combines Blonde Espresso, Oat Milk & Honey
Trend Themes
1. Oat Milk Beverages - As consumers continue to look for high-quality plant-based options, companies can create more oat milk-based beverages - both hot and cold - to cater to this growing demand.
2. Honey-infused Drinks - The addition of honey to coffee beverages, such as lattes or cappuccinos, presents an opportunity for coffee shops to add a unique and appealing twist to traditional drink options.
3. Toasted Toppings - With the success of the toasted honey topping on the Honey Oatmilk Latte, other coffee shops can experiment with different types of toasted or flavored toppings to enhance the flavor profile of their drinks.
Industry Implications
1. Coffee Shops - Coffee shops can expand their non-dairy milk options and experiment with new flavors and combinations to cater to the growing demand for plant-based beverages.
2. Dairy Alternatives - Oat milk's rise in popularity presents an opportunity for companies to develop and market more oat milk products, such as creamers or yogurt alternatives.
3. Sweeteners - Companies can experiment with adding honey or other natural sweeteners to beverages as an alternative to traditional sugar or artificial sweeteners.