Grey Goose has served as a sponsor of the US Open since 1987 and this year, the vodka brand is giving fans the chance to get their hands on a limited-edition bottle and cocktail kit via Cocktail Courier. The US Open bottle prominently features a tennis racket and ball, with bright yellow accents that complement the classic blue of the brand.
The Honey Deuce cocktail is a special serve made with the brand's vodka, lemonade, and raspberry liqueur, garnished with tennis-inspired honeydew melon balls. The ready-to-drink version of this cocktail can be found in cans that remind of tennis ball packaging. The complete cocktail kit also shares a 4-pack cardboard carrier, four straws and a branded insulated tote bag.
Tennis-Inspired Cocktails
Grey Goose's Honey Deuce Cocktail Kit Shares a Taste of the US Open
Trend Themes
1. Sports-inspired Cocktails - Opportunities to create limited-edition, event-specific cocktail kits that celebrate the spirit of major sporting events.
2. Branded Ready-to-drink Cocktails - The popularity of convenient ready-to-drink cocktails presents new opportunities for brands to capture customers looking for on-the-go refreshment options.
3. Creative Garnishes - Innovative garnishes, such as tennis-inspired melon balls, can add a fun and unexpected touch to cocktails that sets brands apart from competitors.
Industry Implications
1. Alcohol - Alcohol brands can collaborate with major sporting events to create unique, themed cocktails that target event-goers and fans.
2. Packaging - Design firms and packaging companies can work with alcohol brands to develop packaging that complements event-specific cocktail kits and ready-to-drink offerings.
3. Hospitality - Hotels and restaurants can offer themed cocktail specials that align with major sporting events, creating a unique experience for customers and driving sales.