Beesou is an all-natural bitter honey aperitif that gets its unique yellow color from safflower extract. Made from ethically sourced British honey and natural botanical ingredients, the sunshine-colored aperitif stands out as the first B Corp-certified aperitif, and one that contains no artificial ingredients or refined sugars.
At 11% ABV, Beesou is an aperitif that gets its complex flavors from a range of notes, including cinchona bark and bitter chinotto, pink grapefruit and raw honey.
The brand's signature serve is the Beesou Spritz, prepared with one part Beesou and two parts sparkling wine, served over ice with a grapefruit wedge garnish. Another option is the Beegroni, made with equal parts Beesou, vermouth and premium gin.
Bitter Honey Aperitifs
All-Natural Beesou Gets Its Sunshine Yellow Color from Safflower
Trend Themes
1. All-natural Aperitifs - Beesou's use of natural botanical ingredients and lack of artificial ingredients creates a disruptive innovation opportunity for the aperitif industry.
2. B Corp-certified Beverages - Beesou's B Corp certification opens up a trend for other companies to focus on corporate social responsibility within the beverage industry.
3. Safflower-infused Drinks - The unique yellow color achieved through safflower in Beesou creates potential for other beverage companies to experiment with botanical ingredients.
Industry Implications
1. Beverage Industry - Beesou's all-natural and B Corp focus creates a trend for other beverage companies to revamp their sustainability practices.
2. Alcohol Industry - Beesou's use of botanicals to create a distinct aperitif flavor creates an innovation opportunity for companies in the alcohol industry to experiment with natural flavors.
3. Gourmet Food Industry - Beesou's unique flavor profile creates a possible trend for gourmet food industry professionals to collaborate on pairing similarly-inspired dishes with the aperitif.