Honda's 'The Other Side' is an intriguing video experience that presents the Honda Civic Type R in two ways, showing the divide between the car as a safe and dependable model and a speed demon.
By visiting the campaign site, you're able to see the a story unfold through two different lenses. While you're watching the video, you're able to switch between the storylines of a dad and a getaway driver by hitting the "R" key on your keyboard. Despite there being almost nothing that ties these two lifestyles together other than a car, the sounds and visuals of the story are blended beautifully to create a seamless experience.
You'll definitely want to check out the film in full on YouTube or The Other Side campaign site, right through until the end for a surprise.
Split Storyline Ads
Honda the Other Side is 'A Double Sided Story'
Trend Themes
1. Interactive Storyline Ads - The rise of interactive storyline ads opens doors for businesses to connect with consumers in a unique and personalized way.
2. Multi-perspective Ads - Multi-perspective ads offer a new level of creativeness and engagement, presenting an opportunity for companies to craft unique and memorable campaigns.
3. Dynamic Ad Experiences - Dynamic ad experiences that adapt to user actions and preferences could be the future of advertising, opening up new ways for businesses to connect with their audience.
Industry Implications
1. Automotive Industry - By employing innovative and fun ad campaigns, car manufacturers could potentially change the way consumers view their cars.
2. Advertising Industry - With the increasing need for personalized and interactive content, the advertising industry is ripe for companies that can create engaging and unique ads.
3. Film Industry - The rise of interactive storylines in advertising could result in new opportunities for filmmakers looking to engage audiences in non-traditional ways.