Lead designers from Honda, Chevrolet, Dodge, Ford, Lotus and Mitsubishi all competed in a Hot Wheels Design Competition. The competition celebrated the 40th anniversary of Hotwheels 1/64th-scale die-cast toy cars.
The Honda Racer is a winning concept from a design competition by Mattel Toys. Honda got a chance to design a no-holds-barred expression of their brands spirit. Drawing inspiration from the 1967 RA273 Formula 1 car, Honda designed the car around its H Emblem.
Honda's designer, Guillermo Gonzalez noted, "Designing a Hot Wheels car is very different and in some ways more liberating than designing a production car. The primary design constraint is that the car had to fit on the orange track and perform a loop. Aside from that, the possibilities are without limit."
If the car ever became a realty then you would be seeing wedged between the driver and navigator a 20 liter VTEC (variable valve timing and electronic lift control) V-10 engine. With 20 liters i.e. 1220 cubic inches, you would be getting two liters per cylinder, in other words total carmic liberation. Topping up the design are chrome velocity stacks and a tangle of fat exhaust headers.
Leading Car Designers Creating Toys
Honda Wins Hot Wheels Design Competition
Trend Themes
1. Die-cast Toy Cars Reimagined - Innovative designs of die-cast cars by leading car brands and designers to create a new wave of collectibles and reimagine classic designs.
2. Brand Expression in Toy Design - Designing toys as an avenue for brands to express themselves creatively and reach a new audience of collectors and fans.
3. Open Design Constraints in Toy Creation - Exploring the creative freedom and innovation potential that comes with open design constraints in toy creation, promoting out-of-the-box thinking and concept innovation.
Industry Implications
1. Toy Manufacturing - Opportunities for toy manufacturing companies to collaborate with leading car brands and designers to create unique and innovative products that attract new consumers and increase revenue.
2. Brand Marketing - A new avenue for brands to express their identity and reach new audiences through unique and creative toy designs and collaborations.
3. Collectibles Market - Potential for collectible markets to expand their offerings with innovative and creative die-cast car designs created by leading car brands and designers, attracting new consumers and collectors.