Snow Peak introduces the HOME=CAMP collection for the Spring/Summer 2021 season and it is full of outdoorsy designs and technical construction. The apparel celebrates the beauty of nature and turns to that as the main inspiration behind the entire collection. The understated looks are fully functional and prepared for the streets and outdoor adventure.
The lookbook is captivating and takes place in Minamiboso, Japan. All of the seasonal looks are worn by Aguri, Yuya, and their two young children, a loving family in the area. The vests are made for both adults and children, using the fire-fighting aramid fabrication. Additional notable pieces include the Co/Pe dresses inspired by traditional workwear, tweed jackets, and noragi aprons.
Nature-Ready Soft Spring Apparel
Snow Peak Offers the HOME=CAMP Capsule for Ready for SS21
Trend Themes
1. Nature-ready Apparel - Opportunity to create sustainable and eco-friendly clothing lines that celebrate nature and the outdoors.
2. Technical Construction - Innovation opportunity in applying durable and high-performance materials for everyday use in clothing.
3. Traditional Workwear-inspired Designs - Potential to explore hybrid designs integrating classic workwear aesthetics with modern streetwear fashion.
Industry Implications
1. Fashion - Opportunities exist in the fashion industry to create nature-inspired lines with durable technical materials and traditional workwear-inspired designs.
2. Outdoor Gear - Businesses in the outdoor gear industry can explore using fire-fighting aramid fabrics to create vests and other durable clothing pieces for both adults and children.
3. Home Decor - Inspiration for businesses in the home decor industry to create products that celebrate the beauty of nature and incorporate nature-inspired designs in their collections.