While the average health-conscious consumer may be familiar with seeking out purified water or products that have been enriched with minerals, Mitte is introducing a next-level home water system that offers purified water that's fortified by a custom combination of minerals to suit one's needs.
Many water purification systems can actually strip water of healthy, beneficial minerals, but Mitte is a system that makes it possible to consume clean, pure water that is extremely mineral-rich.
As it stands, Mitte has created three replaceable patent-pending mineral cartridges: Mitte Balance, which is said to be ideal for baby food preparation and tea or coffee brewing; Mitte Vitality, which is rich in calcium, magnesium and potassium; and Mitte Alkaline, which boasts a pH of 8.5 to 9.
Mineralizing Water Purifiers
Mitte's Home Water System Enriches Water with Custom Mineral Blends
Trend Themes
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Mineral-enriched Water — Opportunity for brands to develop mineral-enriched water for health-conscious consumers.
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Custom Mineral Blends — Opportunity to create home water systems that offer custom mineral blends to cater to individual needs.
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Replaceable Mineral Cartridges — Opportunity for manufacturers to produce replaceable mineral cartridges for water purification systems that preserve healthy minerals.
Industry Implications
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Health and Wellness — This trend caters to the health-conscious consumer market who are looking for products that enhance their health and wellness.
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Home Appliances — Opportunity for home appliance manufacturers to create mineral-enhancing water purifiers for household use.
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Water Filtration — Water filtration companies can capitalize on this trend by developing innovative systems that preserve healthy minerals in purified water.