The fashion giant Gianni is inspiring the millions of youth practicing social distancing to get creative during this time of isolation with its "HOME IS WHERE THE HEART IS' competition, which will offer one lucky winner reward money and a role in the brand's kiosk at Copenhagen fashion week.
The global competition is asking young artists to submit their unpublished work, which can range from a portrait, illustration, collage and more. All of the submissions will be reviewed the jury the brand's creative director Ditte Reffstrup put together. In an official press release Reffstru stated that "We are in this together, even though we are separated in our homes. This is my way to reach out to the community and hopefully inspire positive creativity and unity in our community. I can’t wait to see the results of this project."
Global Design Label Competitions
GIANNI is Launching the HOME IS WHERE THE HEART IS Competition
Trend Themes
1. Creative Competitions - The rise of creative competitions like Gianni's 'HOME IS WHERE THE HEART IS' competition provides opportunities for artists and designers to showcase their talent and gain recognition.
2. Virtual Fashion Shows - As fashion events adapt to social distancing measures, virtual fashion shows like Copenhagen fashion week present new opportunities for brands to showcase their collections and engage with a global audience.
3. Community Collaboration - Initiatives like Gianni's competition encourage community collaboration and unity through creative expression, highlighting the potential for brands to connect with their audience on a deeper level.
Industry Implications
1. Fashion - The fashion industry can leverage creative competitions and virtual fashion shows as innovative ways to stay relevant and engage with their audience during challenging times.
2. Art - Competitions like Gianni's provide artists with a platform to showcase their work, gain exposure, and potentially secure professional opportunities.
3. Event Planning - Virtual fashion events create new opportunities for event planners to collaborate with brands and designers, offering unique and immersive online experiences for audiences around the world.