Using social media as an art-forward platform, luxe fashion house Gucci debuts its new venture into interior design with vibrant, detailed and highly engaging home decor illustrations. The 2018 collection was announced earlier this month and is done in collaboration with designer Alessandro Michele who selected "renowned prints and motifs" as embellishments for the luxurious offerings. The items carry a certain mystic and baroque aesthetic.
What is most striking, however, is the method that the luxe fashion house chooses to advertise its collection. Following its relentless support of the artistic community-- from the Gucci ArtLab to the large-scale mural project in New York City, the label boasts intricate home decor illustrations. In doing so, creative thought is channeled, supported and the consumer is offered an expressive and entertaining way of surveying the product.
Illustration Credits: Alex Merry
Creative Home Decor Illustrations
Gucci's Line of Homeware is Creatively Promoted on Instagram
Trend Themes
1. Art-forward Social Media Marketing - Using social media as a platform for art-forward promotions allows businesses to engage consumers in a vibrant and highly engaging way.
2. Collaboration with Renowned Designers - Partnering with well-known designers enables brands to infuse their offerings with renowned prints and motifs, adding a touch of luxury and appeal.
3. Expressive and Entertaining Advertising - Embracing creative illustrations as a form of advertising provides consumers with an expressive and entertaining way to explore and interact with products.
Industry Implications
1. Luxury Fashion and Interior Design - The collaboration between Gucci and designer Alessandro Michele shows the potential for luxury fashion brands to enter the interior design industry with vibrant and detailed offerings.
2. Art and Illustration - The use of intricate home decor illustrations by Gucci demonstrates how art and illustration can be leveraged to promote products and engage consumers.
3. Social Media Marketing - Gucci's art-forward Instagram promotions highlight the power of social media marketing to showcase products in a visually captivating and interactive manner.