Fashion label NAMESAKE introduces its new collection designed for the Fall/Winter 2022 season entitled HOME COURT. It continues to surround the idea of brotherhood and family through fashion designs. Speaking about the capsule, the brothers and founders of NAMESAKE state, "We’re all winning trophies in our own way; You may not be a household name like star athletes and musicians, but you can be a true household name in your community."
The lookbook takes place in their old high school gym and channels the same nostalgic energy. The new range is packed with seasonal designs that are youthful and stem from an athletic angle as well. The silhouettes include oversized sports duffle bags, leather bomber jackets, and more.
Athletic Fall-Centric Streetwear
NAMESAKE Launches the HOME COURT Collection for FW22
Trend Themes
1. Athletic-inspired Streetwear - Sporty streetwear is becoming a popular trend in the fashion industry. Brands can capitalize on this trend by incorporating functional athletic features into their clothing designs.
2. Nostalgic Fashion - Nostalgic elements in fashion designs, such as using familiar color schemes and historic designs, are becoming increasingly popular. Brands can leverage this trend by creating collections that capture the essence of a particular era or cultural moment.
3. Community-focused Branding - Incorporating messages of community and brotherhood into branding and marketing can help establish a loyal customer base. Brands can stand out by highlighting the importance of building meaningful relationships and connections through their products.
Industry Implications
1. Fashion Retail - Fashion retailers can capitalize on the trend of athletic-inspired streetwear by incorporating features such as breathable fabrics and functional details into their clothing designs. Brands can also build a loyal customer base by tapping into the nostalgia trend and incorporating community-oriented messaging.
2. Athletic Apparel - Athletic apparel brands can expand their offerings by incorporating aesthetic elements of streetwear into their designs. Brands can attract new customers by creating clothing that is both functional and stylish.
3. Sports Marketing - Sports marketers can leverage the trend of community-focused branding to build stronger connections between sports teams and their fan base. By highlighting the importance of building relationships and connections, sports marketers can establish a loyal and engaged fan base.