The HOM SS 2014 line offers the same commitment to comfort and creativity that the French brand has been known for since its inception in 1968. Now considered a specialized brand in Europe and Japan, the label has expanded to include men's pajamas, loungewear, robes and socks.
The 2014 line is split into different collections, each encompassing a unique vibe. The collections include: Business, Sport, H01, Black Addict, Temptation and my personal favorite, the super-playful e.Go. The e.Go man is described as the "Peter Pan of modern times," and the collection is filled with bright colors and vivid patterns that show he doesn't take himself too seriously.
No matter your personality or the occasion, the HOM SS 2014 line has a style for you.
Vibrantly Whimsical Underwear Collections
The HOM SS 2014 Collection Gets Playful in Boxer-Briefs
Trend Themes
1. Playful Underwear Collections - Designing underwear collections with bright colors and vivid patterns allows for self-expression and a sense of fun.
2. Specialized Men's Loungewear - Expanding into men's pajamas, loungewear, robes, and socks creates opportunities for specialized brands in the fashion industry.
3. Creative Brand Expansion - Brands can explore new avenues of creativity by expanding their product lines to include unique collections and styles.
Industry Implications
1. Fashion - The fashion industry can benefit from offering playful and creative underwear collections, catering to customers' desire for self-expression.
2. Specialty Retail - Specialty retailers can tap into the market of men's loungewear and expand their product offerings to include pajamas, loungewear, robes, and socks.
3. Design - Innovative designers can find opportunities in creating unique and whimsical underwear collections, allowing for self-expression and individuality.