The creative agency Studio Chapeaux has designed a new brand identity for the Swiss brand Holy Snack, which offers a series of dried superfoods for consumers to enjoy.
The Holy Snack brand offers a variety of dried foods in its packages, including a Mango, Brazil Nuts & Raisin, and a Raisin, Coconut & Cashew. The former is decorated with a bright orange label, while the latter is decorated with a purple one. Both packages feature graphics of a man dressed in various outfits holding a suitcase, which is designed as a transparent square that reveals the contents that the packaging contains.
Holy Snacks' quirky branding makes consumers more likely to purchase the brand's healthy offerings.
Quirky Dried Superfood Packaging
The Holy Snack Brand Features Dynamic, Eye-Catching Labels
Trend Themes
1. Quirky Packaging Design - Opportunity for brands to create eye-catching and unique packaging that stands out on store shelves.
2. Dried Superfoods - Growing trend of dried superfoods as a convenient and healthy snack option for consumers.
3. Brand Personalization - Increasing demand for brands to create unique and personalized experiences for consumers through branding and packaging.
Industry Implications
1. Food and Beverage - Food and beverage companies can innovate by offering a wider range of dried superfood snacks and incorporating unique packaging designs.
2. Creative Agencies - Opportunity for creative agencies to work with food brands to develop quirky and memorable branding and packaging concepts.
3. Health and Wellness - Health and wellness industry can capitalize on the trend of dried superfoods by creating and marketing their own branded versions with distinct packaging.