PALY has debuted its new Fall/Winter 2022 collection called ‘Hollywood Is Hell,’ a comprehensive release inspired by subcultures, music, and old Hollywood. The collection comprises distressed shirts, sweatshirts, knitted sweaters, and accessories inspired by the days of James Dean, Jayne Mansfield, and more. The brand's punk and vintage ready-to-wear items feature innovative ideas and pictures, which PALY refers to as "dreams and nightmares." With collages, graffiti, and doodling all over the pieces, PALY attempts to portray the melancholic overtones of the period through this collection.
The collection features 15 unique styles captured by Aidan Cullen in the brand’s lookbook. The visuals tap actors Duke Nicholson and Izabel Pakzad, both of which are seen sporting the grunge-inspired collection.
The ‘Hollywood Is Hell’ collection from PALY is available online at the brand’s official website.
Vintage Hollywood-Inspired Apparel
PALY Unveils its Fall/Winter 2022 Lookbook, 'Hollywood Is Hell'
Trend Themes
1. Vintage-inspired Apparel - Opportunity for using distressed designs and mixed patterns to create unique collections inspired by past eras.
2. Punk Fashion - Incorporating punk elements such as graffiti and rebellious messaging into designs to create edgy and distinctive apparel collections.
3. Celebrity-inspired Design - Creating fashion lines inspired by famous figures from the past, as showcased in PALY's collection with James Dean and Jayne Mansfield references.
Industry Implications
1. Fashion - Opportunity for various fashion brands to create unique apparel collections using innovative designs and patterns.
2. Retail - Retailers can expand their offerings by introducing vintage-inspired and celebrity-inspired fashion collections to attract customers.
3. Entertainment - Since this collection is inspired by Hollywood celebrities, the entertainment industry can partner with fashion brands to bring these retro fashion trends back into popularity.