The Secret Jewels line of holiday votives creatively conceal a hidden piece of jewelry inside the wax. The candles come in a variety of scents and add a further air of mystery by containing wearables worth anywhere from $10 up to $200.
Candles are often a go-to gift for many due to their simple and versatile nature. However the Secret Jewels add a secondary function to the candle by adding a hidden gemstone lurking within the wax that is visible once the candle has been used up. The candles come in a variety of fresh scents including Deck the Halls Cranberry, Spiced Vanilla and Evergreen.
The gemstone is cleverly concealed inside a piece of foil to keep the luxury item free of wax. This also allows the necklace, ring or bracelet to be instantly wearable for the receiver.
Hidden Jewelry Candles
The Secret Jewels Holiday Votives Hide a Luxe Wearable Within the Wax
Trend Themes
1. Hidden Jewelry Candles - New trend of adding hidden jewelry in candles is providing an innovative gifting option for consumers.
2. Multi-functional Gift Items - The trend of multi-functional gift items is on the rise, with products like Hidden Jewelry Candles providing a great example of how products can have more than one use.
3. Unboxing Experience - Hidden Jewelry Candles, by adding an element of surprise, is tapping into the trend of providing an exciting 'unboxing experience' for consumers.
Industry Implications
1. Candle Industry - The Candle Industry can benefit from incorporating hidden jewelry into their products, appealing to a wider demographic of consumers with a new feature.
2. Jewelry Industry - Jewelry Industry can collaborate with Candle Industry to create a new line of multi-functional products, maximizing sales by capturing two markets with one product.
3. Gift Industry - Hidden Jewelry Candles have opened up opportunities for new products in the Gift Industry, appealing to consumers who value unique and multi-functional gifts for their loved ones.