In lieu of the holidays, Nike has rebranded one of its most popular pair of shoes into a pair of holiday sneakers covered with all the traditional embellishments of Christmas. The Nike Air Max 90 are decked out with colorful pinwheels, red and white strips and even golden garlands to capture the essence of the winter season.
The redesigned Nike Air Max 90 sneakers capture the essence of Christmas through a mosaic design collaging a variety of staple decorations seen throughout the season. The sneakers feature the quintessential thick Nike Air Max 90 sole and high top lace up silhouette with a mixture of strips, bows and plaid patterns in green, red and white.
Updating popular fashion pieces in new holiday patterns is an ideal way brands can tap into seasonal consumer segments using already in-demand styles.
Festive Holiday Sneakers
The Nike Air Max 90 are Redesigned to Channel Christmas Spirit
Trend Themes
1. Holiday-themed Fashion - Designing holiday-themed fashion using popular fashion pieces can create new seasonal consumer segments and increase demand for existing styles.
2. Mosaic Design - Using mosaic designs can create unique and eye-catching patterns for fashion pieces, bringing new life to existing products.
3. Seasonal Branding - Brands can leverage seasonal branding to increase brand awareness and tap into new consumer segments during popular events such as Christmas.
Industry Implications
1. Fashion - The fashion industry can benefit from incorporating holiday-themed designs and utilizing mosaic patterns to innovate existing products.
2. Retail - Retailers can increase sales by partnering with fashion brands that offer unique and trendy holiday-themed products.
3. Marketing - Marketing firms can utilize seasonal branding techniques to promote products and increase brand awareness during popular events such as Christmas.