Just in time for the holiday season, REEF has released a line of holiday slippers. The new series REEF x Tipsy Elves includes You Nasty, Go Big Or Go Home, Birthday Boy, Reindeer Love, Sharky Santa, and Christmas Unicorn. The slippers boast a faux shearling liner and padded footbed over a rubber sponge outsole and are "as comfy inside as they are hilarious outside."
REEF was launched in 1984 by two entrepreneurial brothers from South America named Santiago and Fernando Aguerre. The brand is dedicated to creating high-quality, comfortable pieces that can be worn to the beach, into town, and more.
The REEF X Tipsy Elves slippers are available for men in sizes 7 - 13. Consumers can purchase the holiday slippers online for $49.99.
Cheeky Festive Slippers
REEF Debuted a Series of Tonuge-In-Cheek Holiday Slippers
Trend Themes
1. Holiday Themed Apparel - Opportunities for expanding festive clothing and accessories beyond traditional holiday garb.
2. Humorous Fashion - Disruptive opportunities in apparel design that incorporates humor into everyday wear.
3. Comfy and Funny Footwear - Opportunities to create comfortable and humorous footwear designs for a unique consumer experience.
Industry Implications
1. Apparel - Potential for the apparel industry to expand beyond traditional holiday-themed clothing to incorporate humor and new holiday interpretations.
2. Footwear - Opportunity for footwear industry to create humorous designs that prioritize comfort and unique consumer experiences.
3. E-commerce - The rise of e-commerce platforms enables more niche and targeted holiday-themed products, creating a new kind of consumer demand.