NIGO's HUMAN MADE imprint launches a new HOLIDAY collection to ring in the festivities this year. It also honors the 24th season of the brand with the exclusive white tiger character dressed in Christmas-themed apparel. The animal is seen detailing the graphic tees and sweaters wearing a candy cane-tonal scarf. It is paired with cursive branding on top and reads "Gears for futuristic teenagers."
Branded tags can be seen along the lower left side and are accompanied by the brand's heart-shaped motif that is along the upper back. Additional items in the range include the holiday mug, a cushion with checkered details and a tiger face emblem, and a snow globe. The entire collection is now available to shop in-store and online.
Festive Graphic Seasonal Streetwear
HUMAN MADE Introduces its new HOLIDAY Collection for 2022
Trend Themes
1. Holiday-themed Streetwear - Opportunity for fashion brands to create collections that cater to festive seasons with limited edition pieces adorned with holiday-themed elements.
2. Graphic Detailing - A trend towards graphic detailing in apparel with graphic t-shirts and sweaters featuring unique and playful motifs that cater to youthful audiences.
3. Branded Merchandise - Rise of branded merchandise as a way for fashion businesses to extend their reach beyond traditional apparel and allow customers to showcase their brand affiliation in unique ways.
Industry Implications
1. Fashion - Fashion industry can leverage seasonal collections to introduce new elements such as festive designs and graphic embellishments to cater to a diverse range of customers.
2. Retail - Retail businesses can take advantage of branded merchandise as a way to promote their brand and increase customer loyalty, creating a way to extend their reach beyond traditional items.
3. Consumer Goods - Consumer goods industry can explore the use of holiday-themed packaging and designs to create limited edition products that generate excitement and time-limited momentum.