The HOKA Kawana is an innovative new shoe that was created for runners and fitness enthusiasts who demand comfort and style. The revolutionary new footwear design gets its name from the Australian Gold Coast's famous beach and the new HOKA shoe is said to "push the boundaries of HOKA foams and geometries to deliver an incredibly smooth ride."
Available soon, the lightweight Kawana delivers a balanced experience that's said to fit between the brand's popular Bondi 7 and Clifton 8 models. Kawana applies midsole geometries from other members of the popular Glide and Fly franchises and it delivers a supremely smooth level of support for the treadmill, the road, the track or even a day spent running errands.
The exceptionally lightweight Kawana weighs just 10 ounces for a men's size nine and 8.4 ounces for a women's size seven.
Lightweight Foam Runners
The HOKA Kawana Features a Lively and Supportive New Foam
Trend Themes
1. Lightweight Foam Footwear - Opportunity for companies to create innovative lightweight foam footwear designs for runners and fitness enthusiasts.
2. Smooth Ride Technology - Disruptive innovation opportunity for companies to develop midsole geometries for footwear to deliver a smooth ride for running and everyday activities.
3. Balanced Running Experience - Opportunity to design shoes that deliver a balanced running experience that fits between popular shoe models.
Industry Implications
1. Sports Footwear - Sports footwear companies can create lightweight foam runners with smooth ride technology to appeal to runners and fitness enthusiasts.
2. Athletic Gear - Companies in the athletic gear industry can use smooth foam technology to design innovative products that provide a balanced running experience.
3. Shoe and Apparel Retail - Retail companies that offer shoes and apparel can capitalize on the trend of lightweight foam footwear by offering these innovative products to their customers.