Reading-Material Seating

The Functional HOI Magazine Chair by Jules & Jeremy

The HOI Magazine Chair designed by Jules & Jeremy is a chair for readers. Actually, this comfortable armchair would be perfect for a doctor’s or dentist’s office. This waiting-room-ready chair has plenty of room to store books and magazines and with the expansive armrests it almost banishes any need for a side table or bookshelf.

Jules & Jeremy designed the HOI Magazine Chair for an advertising campaign. It is made of MDF and sky and finished with a mat, white laquer. The shelves the house the reading materials are made of hardened glass.
Trend Themes
1. Multi-functional Furniture - The HOI Magazine Chair demonstrates the trend of furniture serving multiple purposes, such as storage and seating.
2. Ergonomic Design - The HOI Magazine Chair exemplifies the trend of ergonomic design in furniture, providing comfort for extended periods of reading.
3. Space-saving Solutions - The HOI Magazine Chair showcases the trend of space-saving solutions, eliminating the need for additional side tables or bookshelves.
Industry Implications
1. Furniture Manufacturing - The HOI Magazine Chair presents disruptive innovation opportunities in the furniture manufacturing industry, encouraging the development of multi-functional and space-saving designs.
2. Healthcare - The HOI Magazine Chair offers disruptive innovation opportunities in the healthcare industry, providing comfortable seating for waiting rooms with built-in storage for reading materials.
3. Home Improvement - The HOI Magazine Chair opens up disruptive innovation opportunities in the home improvement industry, creating versatile and ergonomic furniture options that enhance the functionality of living spaces.

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