Hockey cards have long been traded and viewed in physical form but Tim Hortons' new app is changing that fact.
While people who enjoy trading cards are still able to do so in physical form, the app enhances the experience by bringing the cards to life. Users of the 'Tims AR' app scan simply scan their cards onto their phone as well as the 'Tim Horton World Cup of Hockey 2016' and the cards come to life onto their phone. Users of the app can see their cards in action, with the augmented reality revealing unique animations for each individual one in the collection.
The product works to create an incentive for people to purchase Tim Horton's coffee while also adding a unique enhancement to the practice of trading cards.
Augmented Reality Hockey Cards
Tim Hortons is Enhancing the Enjoyment of Trading Cards
Trend Themes
1. Augmented Reality Trading Cards - Augmented reality technology is transforming the trading cards industry by bringing cards to life through smartphone apps.
2. Interactive Collectibles - The integration of augmented reality in collectible items like hockey cards offers an interactive and engaging experience for users.
3. Incentivized Consumer Purchases - By offering augmented reality trading cards, businesses can create incentives for consumers to purchase their products or services.
Industry Implications
1. Sports Merchandise - The sports merchandise industry can leverage augmented reality technology to enhance traditional trading cards and engage fans in new and exciting ways.
2. Coffee Industry - The coffee industry can explore augmented reality promotions, like Tim Hortons' app, to drive customer loyalty and increase coffee sales.
3. Mobile App Development - Augmented reality trading cards present a disruptive innovation opportunity for mobile app developers to create engaging experiences for users.