The H&M Studio S/S23 collection was inspired by Hollywood's Golden Age goddesses and modern-day megastars and it mixes wearability with glamor. Grammy-award-winning, Colombian-American artist, Kali Uchis is the star of the campaign for this collection and it expresses what a day in the life of a pop star looks like.
Two pieces from this new collection—an oversized vest and a high-waisted maxi skirt—are made from a blend of organic and post-consumer waste cotton and they're embellished with hundreds of hand-sewn buttons that are partly made from recycled plastic.
This new H&M collection will exclusively be available at select stores. Post-pandemic, people are eager to dress up more not only as a means of expressing themselves but also to feel and look like the most glamorous version of themselves outside of the house.
Eco-Friendly Glam Fashion
The H&M Studio S/S23 Collection Converges Wearability & Glamor
Trend Themes
1. Eco-friendly Fashion - The use of sustainable and recycled materials in fashion is a trend that can disrupt the traditional fast fashion industry.
2. Glamorous Wearability - The merging of comfortable and practical clothing with fashionable elements can create a new trend that disrupts the traditional notion of 'uncomfortable' fashion.
3. Celebrity-inspired Collections - Collections inspired by celebrities can create a trend of aspirational fashion while also providing a platform for celebrity endorsements.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage sustainability and celebrity inspirations to create unique collections that capture the consumer's attention and loyalty.
2. Textile Manufacturing - Manufacturers can liaise with retailers to create newly designed and eco-friendly textiles, creating a new niche in the market.
3. Marketing and Advertising - Marketing agencies can use celebrity endorsements to their advantage to create a new trend in the market, and promote the benefits of eco-friendly, sustainable clothing.