Edgy and laid-back, the clothes in the H&M Stockholm collection are perfect for fashionistas who want both comfort and cool style. This H&M Stockholm campaign, photographed by Martyna Galla, features model Asia Pulko, who rocks the line's relaxed and sassy pieces with attitude in what looks like a dark and empty warehouse.
The styles for the H&M Stockholm collection, which were expertly put together by stylist Areta Szpura, include simple, ultra-skinny jeans and paneled, leather-look leggings, mixed with casual and basic hoodies, relaxed tees and an edgy rocker-chic jacket. Accenting the looks are rugged and worn lace-up boots and a pair of simple sneakers.
Watch this video for behind-the-scenes footage of the H&M Stockholm photo shoot featuring Asia Pulko.
Casual Spunky Fashion
Martyna Galla Captures H&M Stockholm Campaign with Asia Pulko
Trend Themes
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Edgy Fashion — Disruptive innovation opportunities lie in the development of sustainable and eco-friendly materials for edgy fashion designs.
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Casual Style — Opportunities for disruptive innovation can be found in creating sustainable and ethically-made casual fashion pieces.
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Laid-back Fashion — Disruptive innovation opportunities exist in the integration of technology and sustainable materials in the production of laid-back fashion.
Industry Implications
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Fashion Retail — Fashion retailers can seize disruptive innovation opportunities by adopting sustainable fashion practices and offering a wider range of edgy clothing options.
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Fashion Photography — Incorporating technology and sustainable practices into fashion photography can create disruptive innovation opportunities for photographers and studios.