The new H&M Spring Collection is all about casual elegance meets earthy textures. Starring fresh-faced model Edita Vilkeviciute as a desert muse, the H&M Spring Collection combines unexpected tailored classics with dusty hues for a look that works for day or night.
This is not the first time the brand use the stunning Edita Vilkeviciute, and it's not hard to see why. Having already nailed her H&M’s Valentine’s Day lingerie shoot, Vilkeviciute is once again the muse for the Swedish retailer.The blonde stunner boasts the ultimate naturally elegant look; she also exudes effortless fresh good-feel vibes. The earthy pieces featured in the shoot include tailored separates such as embroidered blouses, knit sweaters and A-line skirts.
With the desert as the backdrop, the dewy Vilkeviciute and the folksy pieces come together to exude a harmonious mother nature-inspired look.
Earthy Feminine Lookbooks
The H&M Spring Collection Combines Casual Elegance with Earthy Textures
Trend Themes
1. Casual Elegance - Opportunity for disruptive innovation in the fashion industry by combining tailored classics with earthy textures for a daytime or nighttime look.
2. Earthy Textures - Opportunity for disruptive innovation in the textile industry by incorporating dusty hues and natural elements into clothing designs.
3. Desert Muse - Opportunity for disruptive innovation in the modeling industry by featuring fresh-faced models in natural settings like the desert.
Industry Implications
1. Fashion - Disruptive innovation opportunity for the fashion industry to create clothing lines that combine casual elegance with earthy textures.
2. Textile - Disruptive innovation opportunity for the textile industry to develop new fabrics and materials that incorporate dusty hues and natural elements.
3. Modeling - Disruptive innovation opportunity in the modeling industry to showcase fresh-faced models in natural environments as muses for fashion campaigns.