If women worked out in their lingerie like model Saskia de Brauw does in the H&M Magazine 'Let's Get Physical' editorial, more men would make it a priority to hit the gym as often as possible. Of course, it would help if every woman looked like the Dutch beauty. As it is, the excitement of seeing them bend, flex and more in their bras and thongs will have to do.
The H&M Magazine 'Let's Get Physical' editorial was lensed by Lachlan Bailey, a photographer based in New York. Outfitted by stylist Clare Richardson, de Brauw strikes polished poses with weights, skipping ropes and more. Showing off her toned body in a black and white wardrobe, the photoshoot is strangely romantic. The looks were finished by hairstylist Shon and makeup artist Jeanine Lobell.
Lingerie Workout Editorials
The H&M Magazine 'Let's Get Physical' Photoshoot Stars Saskia de Brauw
Trend Themes
1. Lingerie Workouts - Opportunity for brands to create stylish and functional lingerie for active women.
2. Romantic Fitness - Disruptive opportunity for fitness businesses to offer a more sensual and romantic experience for gym-goers.
3. Magazine Editorials - Opportunity for publications to feature more diverse and unconventional photoshoots.
Industry Implications
1. Fashion - Lingerie brands could expand into the activewear market with stylish, functional options.
2. Fitness - Gyms could start offering more sensual and romantic workout experiences to attract more customers.
3. Media and Publishing - Publications could include more unconventional and diverse editorials to attract readers and create new markets.