The holidays are all about family, and the H&M Holiday 2011 campaign definitely plays up on that idea in the most fashionable way ever. The photo spread features famous models posing with their family members.
H&M also did the same thing for the brand's holiday campaign last year. Last year’s models, who were featured with their family members, were Liya Kebede, Stella Tennant, Kasia Strauss, Mariacarla Boscono, Du Juan and Fei Fei Sun.
This year, viewers get to see Georgia May Jagger and her mom Jerry Hall, Kristen McMenamy and her two sons and Karen Elson and her fraternal twin sister, Kate Elson.
The H&M Holiday 2011 campaign, shot by Inez van Lamsweerde and Vinoodh Matadin, is chic, simple and heart-warming.
Festive Genealogy Shoots
The H & M Holiday 2011 Campaign Features Models with their Families
Trend Themes
1. Family-oriented Campaigns - Opportunity for brands to create campaigns that highlight the importance of family and evoke a sense of connection and emotion.
2. Celebrity Brand Collaborations - Collaborating with famous models or celebrities to create impactful and relatable campaigns that resonate with consumers.
3. Personalized Marketing - Creating personalized marketing campaigns that showcase real people and their families, allowing consumers to identify with the brand on a deeper level.
Industry Implications
1. Fashion - Fashion brands can leverage family-oriented campaigns to create a strong emotional connection with their audience and differentiate themselves in a crowded market.
2. Retail - Retailers can explore celebrity brand collaborations to attract more customers and increase brand visibility, tapping into the influence of famous personalities.
3. Advertising - The advertising industry has the opportunity to develop personalized marketing strategies that resonate with consumers and drive brand loyalty.