Steve Aoki, in partnership with Kolex, announces the launch of the HiROQUEST Collector’s Edition, a multifaceted companion to his album HiROQUEST 2: Double Helix. This limited edition set, available for pre-order from November 21st, 2023, includes the HiROQUEST 2 CD, an exclusive graphic novel, and four rare trading cards from a unique 12-card set, with each edition containing a random selection of cards.
The Collector’s Edition builds on the momentum of HiROQUEST's debut at Collect-A-Con in Houston, where attendees engaged with the concept and collected digital promo cards. The excitement continues with a special pop-up event in Los Angeles on November 19, 2023, featuring interactive experiences and merchandise.
Kolex enhances the experience with technology that integrates physical and digital collectibles, enabling collectors to scan cards to access digital versions. This partnership between Aoki and Kolex represents an innovative fusion of music, storytelling, and collectibles, promising a unique experience for fans and collectors.
DJ-Backed Collectible Cards
Steve Aoki and Kolex introduce the HiROQUEST Collector’s Edition
Trend Themes
1. Multifaceted Companion Sets - The launch of the HiROQUEST Collector’s Edition introduces a new trend of multifaceted companion sets that combine various elements related to music and collectibles.
2. Integrated Physical-digital Collectibles - Kolex's use of technology to integrate physical and digital collectibles highlights the trend of blurring boundaries between the physical and virtual worlds of collecting.
3. Music-driven Collectibles - The HiROQUEST Collector’s Edition exemplifies the trend of music-driven collectibles, where artists combine their musical projects with unique merchandise and collectible items.
Industry Implications
1. Music Industry - The launch of the HiROQUEST Collector’s Edition opens up new opportunities for the music industry to explore innovative ways of engaging fans through multifaceted companion sets.
2. Collectibles Industry - Kolex's integration of physical and digital collectibles paves the way for disruption in the collectibles industry, offering collectors a seamless experience across both realms.
3. Entertainment Merchandise Industry - The trend of music-driven collectibles presents a disruptive innovation opportunity for the entertainment merchandise industry to expand its offerings beyond traditional merchandise and tap into fan loyalty and engagement.