Gosha Rubchinskiy, a renowned name in streetwear fashion, is known for his ability to combine Soviet-era looks with vintage hip-hop styles and much more.
He stays true to this with his Fall/Winter 2016 collection, which infuses 80s and 90s inspiration with contemporary styles. The designer's name, and that of his self-named label, is included on many of the pieces is his iconic Cyrillic lettering. Paying homage to one of streetwear's most popular patterns, Gosha Rubchinskiy offers a number of camouflage prints in the mix, however adapts it for an original look with more clean-cut color variations.
He also includes a less-traditional yellow, red, orange and black camouflage print on a few pieces as well, which has shown up in some of his earlier collections as well. He utilizes vintage hip-hop styles throughout by featuring vibrant tones and by including a few branded tracksuits.
80s-Inspired Soviet Streetwear
Gosha Rubchinskiy's Collection Draws from Skate and Hip-Hop Styles
Trend Themes
1. Soviet Streetwear - Opportunity for disruptive innovation by combining vintage Soviet-era looks with contemporary styles.
2. 80s and 90s Inspiration - Opportunity for disruptive innovation by infusing 80s and 90s fashion inspiration into modern designs.
3. Vintage Hip-hop Styles - Opportunity for disruptive innovation by incorporating vibrant tones and branded tracksuits into fashion collections.
Industry Implications
1. Fashion - Opportunity for disruptive innovation in the fashion industry by merging vintage and contemporary styles.
2. Streetwear - Opportunity for disruptive innovation in the streetwear industry by combining Soviet-era looks, vintage hip-hop styles, and modern designs.
3. Design - Opportunity for disruptive innovation in the design industry by incorporating 80s and 90s fashion inspiration into contemporary designs.