Hi!papa is a personal care company that supports school-age kids in China with targeted formulations for sun protection, daily cleansing and more.
"Hi!papa is committed to providing school-age kids in China with safe, gentle, and effective skincare solutions that meet their unique needs," says Hi!papa founder and CEO Jiangsheng Xuyu, "There are many water-centric skincare products for babies and toddlers, as well as many anti-acne ones targeted at adolescents, but almost none specially formulated for children aged three to 12."
Before the Gen Alpha skincare brand launches products, it researches and develops products based on data and feedback from about 200,000 consumers. Now, kids between the ages of three and 12 are supported by playful, effective products like Little Snow Mountain Sunscreen Lotion and Snowy Grass Facial Foam.
Targeted Gen Alpha Skincare
Hi!papa Makes Personal Care for Kids Ages Three to 12 in China
Trend Themes
1. Targeted Skincare for Children - Hi!papa fills the gap in the skincare market by offering specially formulated skincare products for children aged three to 12 in China.
2. Data-driven Product Development - Hi!papa leverages consumer data and feedback from 200,000 consumers to inform its research and development process for launching effective skincare products for children.
3. Safe and Gentle Skincare Solutions - Hi!papa prioritizes safety and gentleness in its skincare formulations, providing school-age kids in China with skincare solutions that meet their unique needs.
Industry Implications
1. Personal Care - The personal care industry can explore opportunities to develop targeted skincare products for children aged three to 12, meeting a significant gap in the market.
2. Market Research - Market research firms can capitalize on the demand for data-driven product development in the skincare industry, offering insights and analysis to brands like Hi!papa.
3. Childcare and Education - The childcare and education industry can consider partnering with skincare brands like Hi!papa to offer safe and effective skincare solutions as part of their services.